SPARTAN RACE PARTNERS WITH RUNNER’S WORLD
…World’s most influential running media brand teams with global leader in obstacle racing
, the largest and most influential media brand in the running space, has signed a partnership with Spartan Race
™, the global
leader in obstacle racing since 2005, that includes custom digital
content, racer-focused benefits, training plans and event activations.
The collaboration between these two premier fitness brands kicked off in the July issue of Runner’s World magazine, which reaches over three million people monthly in print. Highlights of Runner’s World’s involvement in Spartan Race events include: Customized Spartan Race training plans designed by Runner’s World experts as well as exclusive stories and videos to be available only on Spartan.com; Runner’s World content on Spartan.com; and a Runner’s World presence at select Spartan Race events.
“Non-traditional running events such as the Reebok Spartan Race
have really taken off in the last five years,” said Runner’s World
Publisher Molly O’Keefe. “Our core mission is to welcome and engage all
runners, and this new partnership with Spartan Race allows us to
continue on that path with obstacle racers. The growth of Spartan Race
into a global brand underscores their ability to create and deliver a
first-class experience, showcasing the social and physical benefits of
running and ultimately attracting new runners to our sport.”
According to a Running USA Study, in just five years, the number
of estimated finishers in non-traditional events has grown from low six
figures in 2009 to four million in 2013, a nearly 40-fold increase.
“We’re excited to kick-off the partnership with Runner’s World
said Colby Connell, Spartan Race’s Vice President of Marketing. “Our
goal is to expand the way people view health and fitness. While we
provide people with an alternative to more traditional running events,
Spartan Race is still a race at the end of the day and our heritage
comes out of distance running.
“We believe that Runner’s World’s
knowledge of training,
nutrition, and race day preparation will greatly help our current race
community. We also believe the alliance will help educate those in the
traditional road race and trail running communities on how to optimally
train for a Spartan Race.
This partnership is yet another key factor in growing the emerging
sport of obstacle racing along the proper channels and helping
millions of people off their couch and out the door, living fitter
October 4th is the
Ohio Spartan Race