NEW AIRINGS in 2010! Click here to see dates and times. "Tales for the Pet Lover's Heart™" is a lot of things, including a television special, web and television stories of people and their pets, activities for kids and families, Kroger shopper giveaways and special offers, all centered on the theme that people and pets make better lives together. Purina is sponsoring the program again this year throughout the 16 Kroger divisions around the country.
And this year, Purina and Kroger are doing even more! In 2010, they will contribute $150,000 to animal welfare organizations located in Kroger communities to help them feed pets waiting for their opportunity to share a better life in a permanent home. The best part is that you can vote for a charity in your area.